I-Brand ibalisa ibali lenkampani.Yintoni enokugxininisa umfanekiso we-brand ngaphezu kokupakisha?
Imbonakalo yokuqala ibaluleke kakhulu.Ukupakishwa kudla ngokuba yintshayelelo yakho yokuqala yemveliso kubathengi.Ke ngoko, ukupakishwa kwemveliso yinto ekufuneka abenzi bangayihoyi.Kungenxa yoko le nto ukupakishwa kwakho kufuneka kubonise umgangatho wakho, uphawu kunye nebali ngokubonakalayo.
Usenokumangaliswa kukufumanisa ukuba abathengi abane kwabalishumi bazama imveliso kuphela kuba itsala ingqalelo yabo evenkileni.Abasixhenxe kwabalishumi abathengi bathi uyilo lokupakisha luya kuchaphazela isigqibo sabo sokuthenga, kuba le yayiyintsebenziswano yabo yokuqala kunye nemveliso ngokwayo.
Kule mihla, ixesha lefestile labathengi abaqhelekileyo ukwenza izigqibo zokuthenga ukuthengisa lilinganiselwe.
Kuthatha kuphela imizuzwana esi-7 ukwenza umbono wokuqala ongenakulibaleka.Yiyo loo nto uyilo lokupakisha olusebenzayo lunokunceda iimveliso zakho ukuba zigqame kwiishelufu zentengiso, zonyuse intengiso kwaye zitsale abathengi.
Ezi zilandelayo zizizathu ezintlanu ezibalulekileyo zoyilo lokupakisha:
Ukubekwa uphawu kunye nokunyaniseka kwabathengi
◆ Ukupakishwa kunceda ukuhambisa ixabiso le-brand kunye nokwenza uphawu olulodwa lwe-brand yakho.Ukuba uphawu lwakho lunokuhlala kwindawo ekhethekileyo ezingqondweni zabathengi, luya kuphucula ngakumbi ukunyaniseka kwebrendi, kwaye baya kuqhubeka nokusebenzisa iimveliso zakho.Umzekelo:
> Umbala:Uhlaza lunxulumene nempilo kunye nokukhula, ngelixa ubomvu buvusa umdla wabathengi kunye nemincili.
> Umyalezo ongqindilili:amabinzana achukumisayo kunye nezilogeni zinomtsalane kubaphulaphuli beminyaka eliwaka.
>Ubuhlobo obubonakalayo:Yenza ipakethe yakho ibe nomdla ngemibala yokuyila kunye nemifanekiso yokubalisa amabali.
>Ukungaguquguquki:Ukusebenzisa uyilo lwemveliso efanayo kunceda ukufezekisa ukungaguquguquki kwebhrendi.Ngelixa igcina ukuqhubeka, iphinde yaqaphela uluhlu oluqinileyo lwebhrendi.
◆ Ekugqibeleni, uyilo lokupakishwa kwemveliso yakho ngokuqinisekileyo luya kugqama kwimarike ekujoliswe kuyo oyichongileyo.
Uyilo lokupakisha olunomtsalane luya kuphumelela indawo kwishelufu
◆ Oku akupheleli nje ekutsaleni ingqalelo yabathengi.Uyilo lokupakisha imveliso enomtsalane luya kukhuthaza kakhulu ukuthengisa.Iimpawu ezininzi eziphambili kwinkulungwane yama-21 zithathe oku njengento ephambili.
◆ Kweli xesha, iivenkile zegrosari azisanelisekanga kukuboniswa kweshelufu ebanzi, ngoko ke uyilo lokupakishwa kwemveliso yakho kufuneka lube lubalaseleyo ukutsala abathengi abanokuba ngabathengi kwaye wenze iimveliso zakho zibalasele emarikeni.Ngokuchasene noko, uyilo lokupakisha olungalunganga luya kwenza iimveliso zakho zilahlekelwe ngamathuba.
Phucula ixabiso lemveliso yakho
◆ Imbonakalo yembonakalo yokupakishwa sisalathisi esisebenzayo sokumisela ixabiso eliqikelelwayo leemveliso.Abathengi abaqhelekileyo bachonga njani ukuba iimveliso zakho zikumgangatho ophezulu?
◆ Ukupakishwa kwemveliso kunye noyilo olulodwa, umgangatho ophezulu kunye nokuqwalaselwa kweenkcukacha kuya kubonisa umgangatho weemveliso zayo kwaye kutsale abathengi abanokuthi bathenge kwakhona kwixesha elizayo.
◆ Ngelo xesha, ukupakishwa okulula kuya kuhambisa umqondiso weempahla eziphantsi kubathengi, kwaye ungenakuze ujonge.
Ukupakishwa njengesixhobo sokuthengisa
◆ Isingxobo esinomtsalane asikuphela kwendawo yokwazisa imveliso yakho.Kwakhona kubalulekile ukuba ukupakishwa kuhambelana nomkhankaso wakho wokuthengisa kwaye isetyenziswe njengokwandiswa kwemisebenzi yokukhangisa.
◆ Umzekelo, unokwenza iindawo ezishushu ngokunikezela ngeemveliso zohlelo olulinganiselweyo lwexesha elithile.Oku akuyi kwenza imveliso ibe yodwa, kodwa kwakhona yenza ukuba abathengi bazive uxinzelelo lwexesha, lubashukumisela ukuba benze isigqibo sokuthenga ngokukhawuleza.
◆ Uyilo olugqwesileyo lokupakisha sisixhobo esinamandla sokuthengisa kwibhrendi yakho.Idlulisela ngokuchanekileyo kubathengi ukuba kutheni iimveliso kunye neempawu zakho zahlukile, kwaye ivuselela umnqweno wokuthenga wababukeli.
Ukupakisha ukusebenza
>Ubungakanani:Ubungakanani obahlukeneyo bokupakishwa bungenziwa ngokwezifiso ukuhlangabezana neemfuno zabathengi.Inokuthi iyilwe njengendlela eqhelekileyo "yokuqhuba", okanye inokuchazwa njengefanelekileyo kumaqela anqabileyo.
>Ukhuseleko:qinisekisa ukhuseleko lokutya kwakho ngexesha lokuthuthwa phakathi komenzi kunye nomthengisi, kwaye unqande imveliso ukuba yonakaliswe kwishelufu.Ngoko ke, ukupakishwa kwemveliso kufuneka kuqine kwaye kuthembeke.Iphepha linokuthi lenziwe ngefiber esetyenzisiweyo line-implosion kunye nokumelana noxinzelelo.
> Ugcino olulula:Ukupakishwa okuzinzileyo kukwanceda ukugcina indawo yakho yokugcina icocekile, yenza iimveliso zakho zikhuselekile, zintsha kwaye kulula ukuzithengisa.Uyilo lokupakisha olulungileyo lwenza ukuba ukupakishwa, ukuthutha kunye nokugcinwa kube lula kakhulu.Ayidibanisi indawo yokugcina kwaye iphephe ukuthatha indawo eninzi kakhulu.
> Ukugcinwa okutsha:Izikhongozeli zamaphepha kulula ukuzivula nokugquma, ingakumbi ezo zikhongozeli zivaliweyo ekufuneka zisetyenziswe amaxesha amaninzi.Abathengi akusekho mfuneko yokuba bazikhathaze ngokungaphindi bapakishe amashwamshwam kunye nezinto ezishiyekileyo, kwaye banokuyonwabela imveliso ngokuhlaziyeka okuhle nangaliphi na ixesha.
Ixesha lokuposa: Nov-10-2022